The way and the time interval at which responses are received by the customers can speak volumes about your organization. A timely, short and to-the-point response for a query definitely goes a long way to build the customer satisfaction and credibility of the company but the quality and consistency of the responses over the time do matter in businesses. With new agents joining the team, the consistency of the replies can take a hit. The centralized knowledgebase for standard queries helps the agents (specially the new ones joining the team) to respond in a consistent manner thereby increasing their productivity and response time.

For more complex queries, senior agents can bring in their expertise. Supervisors can set the rules for the outbound emails such as scanning certain predefined words or phrases, routing the flagged emails to the editors before the email reaches the customers, ensuring multilevel scrutiny.